Two Friends Show How The Same Clothes Look On Their Different Bodies

It’s no secret that the fashion industry still largely struggles with inclusivity toward bodies. Today, it’s up to the models, influencers and photographers to spark change and rewrite the rules. Many of them are tirelessly doing exactly that.

Two best friends and social media creators named Denise Mercedes and Maria Castellanos went viral for their “Style Not Size” project which promotes body positivity a couple of years ago. Today, they continue to spread their message, saying that nobody should be confined to what society tells us is the correct thing to wear for specific sizes.

So they’re taking this approach to daily life and the streets of New York, where the duo is putting the same outfit on their different body types. The result is both empowering and normalizing, urging society to get rid of the outdated notion of the “wrong” clothes for the “wrong” bodies.

The viral “Style not Size” project was launched three years ago when Maria came up with an idea to pose for photos wearing the same bikini. “It blew up on social media and people reacted so positively to it that we continued doing it here and there,” Denise told.

The very first video that the now famous duo shared on TikTok amassed more than 1.5 million views and three years later, they're nowhere near stopping. “Once TikTok had become popular, we decided to do a fun video and that’s when it went viral,” Denise said.

Maria and Denise, at first, wore a similar style outfit but not the exact same pieces. “I think we really wanted to push the boundaries and go for it! We dressed from head to toe to really showcase one same look on different bodies,” Maria told.

The friends loved the public’s response, and not much later, they were already treating their hobby as a job. For them, it’s a job to educate and open people’s eyes to the endless possibilities in fashion. These days, Maria and Denise not only post more content more often, they also cater to every style so that there’s content to be enjoyed by everyone.

No wonder that the Style Not Size project has managed to remain as relevant as it was in the beginning despite the fact that much of the viral content loses its relevance with time.

The duo’s key message is to dress however you please and to love your body. The pair believes that it’s time to stop comparing yourself to others, and they hope that their Style Not Size project will inspire people to feel good in their own skin. No matter our bodies, sizes, and whatever people think.

Denise also stated that “the fact that we can inspire so many women to feel confident and be themselves makes us want to continue this movement.” The pair is over the moon to get so much positivity from people on social media.

For curvy ladies, Denise’s go-to combo in the autumn season is “some high-rise mom jeans, boots, a shirt and a leather jacket.” You can’t go wrong with it!

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